UX WORK
Find Data. Get Insights. Make Decisions.
AB InBev, is a multinational drink and brewing company. It produces and sells approximately 630 beer brands in 150 countries and employs over 170.000 people.
​The mission for this project was to design, develop and launch a global data platform for its employees and provide the tools to allow them make better decisions through gathering insights faster.
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AB InBev uses data to optimize operations in areas like raw material procurement, marketing, and customer interactions. The global data platform gathers data from logistics, finance, marketing, HR and sales.
Challenges
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Wide variety of stakeholders (business users vs technical users).
- Poor quality data - Lack of trust.
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Complex data governance framework.
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Multi-phased product strategy and project management across global teams.
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​Excessively tech-centric focussed team.
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Building the right thing through contineous learning and a dedicated group of design partners
Based on user research, specific targets are given an order of priority.
Search field detailing
Building the right thing through contineous learning and a dedicated group of design partners
Accomplishments​
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Launched the Global Data Platform in the first 6 months.
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Launched Data Visualisation Manual and opened DataViz Studio.
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Established Barley Design System.
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Overall UX score for the data platform grew from 65% (Launch) to 80%.
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Created a user research repository with analysis and summaries that guided product design decisions and served as a ramp-up tool for new employees to understand user needs.
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Recruited and trained a global design team of 6 designers and 1 UX writer.
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Promoted two designers to Design Leads.
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The design team reported +100% on company-set annual KPI's in 2021, 2022 & 2023.
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Improved observability and gathered user metrics forthe FIFA 2022 Soccer Worldcup in Qatar by the ABI's Israeli based Cybertech team.
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Scope of my role as UX director
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Deliver high-quality products and experiences on time and within budget by collaborating closely with Product, Engineering and stakeholders.
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Lead user research to inform and validate design decisions, and communicate the design vision to teams and stakeholders.
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Supervise the design process and key technical decisions.
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Recruit, hire and train a global design team, managing and mentoring the UX team to ensure collaboration, growth, and adherence to best practices.
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Implement usability testing strategies to drive continuous improvement based on user feedback and metrics.​
Protect and Recover Virtual Machines
Dell EMC RecoverPoint® for Virtual Machines protects Virtual Machines at VM level granularity with local and remote replication for recovery to any Point-in-Time on premises.
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The goal of this project was to streamline workflows for SMB and enterprise admin customers, ensuring seamless integration with DELL EMC R&P products and monitor their success. A design system was developed which evolved later into the enterprise-wide DELL EMC design system.
Challenges
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Establishing a thorough understanding of the customers' workflows in relation to R&P beneficial functionalities through user research.
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Creating a common visual language for the project specific demands.
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Organising a product specific usability framework to monitor and improve success rates and customer satisfaction.
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Prototyping of onboarding flow
Example of the design system supporting multiple device lay-outs
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Accomplishments​
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Coaxing the organisation to perform thorough user research to understand the customers' workflows, user needs and pain points.
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​Prototyping and reiterating user work flows based on user feedback.
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Establishing a design system.
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Launching a corporate product demo.
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Laying the groundwork for user training and support.
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Launching the product on time and on budget
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Scope of my role as UX Project Lead
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Being the clients' UX focal point.
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Aligning the different user research, product, design and engineering teams through different UX methodologies
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Leading the product design team: 2 UX personnel, Ui specialist, Angular FED engineer, UX writer/researcher.
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Product design quality assessment.
Cyber Security for Industrial IOT
The CyberX platform comprises a series of tools, ranging from perimeter firewalls and conventional ICS/SCADA defenses to IoT-specific features to provide continuous monitoring and real-time alerting.
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​The mission for this project was to plot out various ways for the various user roles to enhance their workflow and provide the tools to allow them make better decisions and follow performance and system status.
Challenges
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Understand users and their needs through user interviews and design partners.
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Ensuring that interactions and mitigations are intuitive and user-friendly.
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Making users feel secure and in control.
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Enhancing user experiences to improve observability for various user roles.
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Designing interfaces to guide users through secure practices without overwhelming them.
Lo-Fi Prototype
Lo-Fi Prototype
UX team + CyberX product team + designated design partners
Lo-Fi Prototype
Accomplishments​
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Coaxing the organisation to perform thorough user research to understand the customers' workflows, user needs and pain points.
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Determining site information architecture, prototyping and reiterating user work flows based on user feedback.
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Leading work sessions with UX, product and design partners.
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Launching the product on time and on budget.
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In 2020 CyberX was acquired by Microsoft.
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Scope of my role as UX Project Lead
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Being the clients' UX focal point.
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Aligning the different user research, product, design and engineering teams through different UX methodologies
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Leading the product design team: 2 UX personnel, Ui specialist, FED Angular devs, UX writer/researcher.
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Product design quality assessment.
Diagnosing and Treating 450.000 Patients Yearly
Change Healthcare is a provider of clinical information exchange solutions, connecting providers and patients in the U.S. healthcare system. The Cardiology information network reaches 7.000 physicians, 18.000 technicians and administrative personnel.
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My role as UX Lead was coordinating the UX roadmap, concepting, designing, testing and evaluating the existing and future user workflows and product features for various Cardiology reporting modules.
I worked with a team of 5 UX designers and 3 UX researchers who were integrated in 5 product teams, each consisting of developers, data science engineers, design partners and testers, working on the different products in the Cardiology Reporting Suite. On-site visits and extensive user testing and research formed the basis of the product development. Usability testing and FDA validation was an extensive part of my responsibilities.
Challenges
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Turning legacy products into user-friendly cloud services.
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Catering for very specific user roles with subject matter expertise.
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Complex workflows & regulations.
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Crafting user-friendly experiences for AI-driven tools, such as chatbots and structured healthcare reporting input models.
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Supporting heavy technical and training documentation.
Accomplishments​
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Leading UX design for 5 product teams.
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Building working partnerships with physicians, tech personnel and procurement people.
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Launching 5 new cardiology modules over 3 years.
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Introducing Ai driven structured sentences into the user workflows.
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Training and mentoring 3 designers in the Health Tech field.
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Scope of my role as UX Project Lead
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Being the clients' UX focal point.
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Leading user research and mandatory usability testing.
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Establishing and maintaining a uniform visual language through a design system
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Leading the product design team:
5 UX personnel, Ui specialists, Angular FED engineer, 2 UX writer/researchers. -
Product design quality assessment.
Smart Grid Management
Vector Limited is an electricity and gas distribution company in Auckland, New Zealand. Consumers’ growing demand for greater energy autonomy, together with the increased use of renewable energy sources requires new types of smart management and control solutions. The Vector Demand Response manages and channels energy supply and demand as an intelligent grid management.​
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The goal of this project was to establish a good understanding of the user needs of the various user roles, derive optimal user work flows and produce dashboards for each of these roles.
Challenges
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Establishing a thorough understanding of the users' workflows through user research.
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Creating a common visual language for the project specific demands.
-
Organising a product specific usability framework to monitor and improve success rates and customer satisfaction.
Operators dashboard
Persona research
Map view
Operators dashboard
Accomplishments​
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Leading the user research to understand the customers' workflows, user needs and pain points.
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​Prototyping and reiterating user work flows based on user feedback.
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Launching a corporate product demo.
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Launching the product on time and on budget
​
Scope of my role as UX Project Lead
-
Being the clients' UX focal point.
-
Aligning the different user research, product, design and engineering teams through different UX methodologies
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Wireframing, prototyping, user testing design iterations.
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Leading the product design team: 2 UX personnel, Ui specialist, Angular FED engineer
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Product design quality assessment.
Mobile App Monetisation
Appnext enables mobile game and app developers, websites, and media partners to successfully monetize their mobile inventory by promoting apps.
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My role for Appnext was Creative Director reporting to the CEO. My responsibilities covered the UX design of the monisation platform. The design and development of the Appnext brand and the production of marketing collaterals.
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I worked closely with Product and Engineering as well as the Marketing team. Over time recruited and mentored 5 in-house designers as well as various freelance designers and writers.
Challenges
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Wide variety of stakeholders (business users vs technical users).
- Poor quality data - Lack of trust.
-
Complex data governance framework.
-
Multi-phased product strategy and project management across global teams.
-
​Excessively tech-centric focussed team.
​
Click to enlarge
Click to enlarge
Accomplishments​
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Launched the Appnext brand in the first 2 months.
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Launched the marketing site.
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Established Appnext visual identity.
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Launched the new monitisation platform for app developers and advertisers in the first 6 months.
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Overall UX score for the platform grew from 65% (Launch) to 85%.
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Recruited and trained a design team of 5 designers.
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Appnext saw a 400% revenue growth in two years.
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Scope of my role as UX director
-
Deliver high-quality products and experiences on time and within budget by collaborating closely with Product, Engineering and Marketing.
-
Establish and communicate the design vision to teams and stakeholders.
-
Supervise the design process and lead UX strategy decisions.
-
Recruit, hire and train a global design team, managing and mentoring the design team to ensure collaboration, growth, and adherence to best practices.
-
Implement usability testing strategies to drive continuous improvement based on user feedback and metrics.​
Senior UX team lead at Netcraft
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Vayyar's technology is based on 3D imaging sensors that use radio frequency, rather than a camera, to see through solid surfaces and create a visual image of what’s inside. Walabot HOME is a sensor that penetrates walls and detect motion, such as when a senior citizen falls down and automatically place a call for help without requiring a wearable.
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My role was the clients’ contact, performing user research and analysis, building the entire user experience from scratch and conducting A/B-testing with a dedicated user base and iterating the UX through Firebase stats. I managed a team of UX and Ui designers.
Senior UX team lead at Netcraft
Walabot DIY is an advanced in-wall scanning device that can see through walls to detect what’s behind – from pipes to metal and wooden studs, and even motion – ensuring less destructive, more cost-effective remodeling projects and renovations. Its user base consists of people who do DIY fixes at home as well as professional interior builders and project managers who use the tool to peer into walls.
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I was the clients’ focal point, performing user research and analysis, building prototypes and A/B-testing them with a dedicated user base and analysing Firebase statistics. My involvement was very hands-on. The final Ui flows and screens were designed by interface designers under my supervision.
