BRANDING
Senior Art Director for FutureBrand London
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Cisco Live! is the renowned networking technology brand’s annual conference where customers, partners, prospects, technology innovators, and members of the C-Suite gather for education, networking, and inspiration. From technical sessions to future-focused thought leadership, meetings with Cisco experts to robust online education offerings, Cisco Live! carries the pedigree as the place to transform one’s outlook, career, and potential through direct learning from Cisco’s best and brightest.
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My task as Senior Art Director was establishing, endorsing and maintaining a flexible visual identity for an already known brand. The graphical guidelines for the road show required designing elements to create online usage, exhibition design, app design, all in a vibrant, recognizable style.
Senior Art Director for Publicis Brussels
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Spa Monopole SA provides non alcoholic beverages in the Benelux. The Company offers products such as mineral water, juice, soft drinks, and other related products. Spa Intense is one of their leading brands, an intensily bubbly mineral water.
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As Senior Art Director I was tasked with rejuvenating the sub brand by restyling the logo and providing a graphic concept for the packaging. Subsequently I followed up on all art direction with the production designers.
Creative Director for Appnext​
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Appnext Ltd. develops a technology platform that helps developers to build and manage mobile business by promoting applications on iOS, Android, and Web platforms.
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As Creative Director I reported directly to the CEO and worked closely with the VP product and Director of Marketing and our respective teams.
I created the Appnext logo and visual guidelines.
The end responsibility of all UX/Ui efforts and marketing communication touch-points was with me. I managed a team of 3 interaction designers and 2 marketing designers for over two years. I was responsible for all communication materials and exhibition design for their annual conferences and fairs.
Art Director for Publicis Groupe Brussels
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InBev was a Belgian multinational drink and brewing company based in Leuven, Belgium. It has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Bremen, Johannesburg and others. It has approximately 630 beer brands in 150 countries.
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As Senior Art Director I designed under the supervision of the creative director the brand guidelines and corporate identity for Inbev. These were bundled in volumes for print application, events, fleet livery, signage and distributed to production agencies.
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As the art director on the project I guarded the consistent application of this global brand.
Art Director for Publicis Groupe Brussels
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The European Cockpit Association represents the collective interests of professional pilots at European level, striving for the highest levels of aviation safety and fostering social rights and quality employment.
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Making decisions in European associations are democratic. This moved us to collaborate with a work group which represented different factions inside the associations. Once a logo and visual identity was selected and developed it was presented to the association. The argumentation about design decisions was presented by me for at their annual general assembly, attended by 400 active airline pilots/members, and eventually an approval was voted in favour of adoption.
After this the design was refined and finalised and summarised in a visual identity guide and several communication touch-points were developed and deployed.
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